Monday, February 27, 2012

Ben & Jerrys - Taste the Lin-Sanity - Is it Offensive?



There was another example of racism toward Asian Americans in the news this weekend when Ben & Jerrys was selling Lychee and Fortune Cookie Ice Cream in one of their Boston Stores. As several non-Asians mentioned to me that they didn't think this was offensive. With all this sudden racial sensitivity played out in Media, I have head individuals say that they think this is getting out of hand. When I hear comments like that, it makes me cringe. Yes, I may be oversensitive to these issues, but after the Madison Square Garden Fortune Cookie incident, Jason Whitlock and Floyd Mayweather -- what were the Marketing Folks at Ben and Jerrys thinking?

As someone pointed out, it is one thing if Jeremy Lin had come forth stating a liking to Fortune Cookies and Lychees (another Asian Stereotype), but this assumption has been made solely based on his race.

It appears even after the first Anti-Asian incident several weeks ago, there is still a lack of understanding of cultural sensitivity by many. Maybe it's time that some of our leaders in America stepped forward.

BTW, I'm not particularly fond of Lychees ...

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